So, you’ve just come out of that meeting, huh? The one where someone said, “We need a brand video! It’ll be epic. Sales will soar, people will love us, we’ll go viral!” Cue the nods of agreement, the caffeine-fueled excitement, and then… crickets.
What next?
That’s where most brand video dreams come to a screeching halt. The enthusiasm is there, but the direction? Not so much. Here’s the thing: for your brand video to do anything remotely impactful—whether that’s driving sales, building buzz, or turning heads – you need to take a breather and ask yourself a few crucial questions.
1. Why do we want a brand video?
It’s tempting to make one just because it seems like the “next big thing.” But without a clear purpose, your video might look nice and… do nothing. Are you launching a new product? Reintroducing your brand? Trying to fix the awkward silence when someone asks what your company does? Pinpointing your why will make sure your video has a purpose, not just a runtime.
2. Who are we talking to?
“Everyone” isn’t your audience. Let’s be real, trying to talk to everyone is like yelling into the abyss and hoping someone yells back. Narrow it down. Who’s your ideal customer? What is it that they care about? What’ll make them pause mid-scroll and think, “Wow, this brand gets me”? If you don’t get specific, you risk blending into the background noise.
3. What’s our story?
“We sell stuff” is not a story—it’s a statement. A story is what sticks, what lingers long after the video ends. What makes your brand stand out? What’s that spark that sets you apart? If you’ve got that clear in your head, bringing it to life on video becomes so much easier. This way, you’re not just showcasing your brand—you’re giving people a reason to care.
4. What’s the vibe?
Do you want to make people laugh, cry, or throw your fist in the air with inspiration? Emotions are everything in a brand video. Think about how you want viewers to feel when the film ends. Awestruck? Warm and fuzzy? Like they absolutely need what you’re selling? Lock that in early.
5.Are we ready to invest?
Here’s the truth: good brand videos cost time, effort, and yes, money. You don’t need a Hollywood budget, but you do need clarity. What’s your budget? How much time can your team dedicate? It’s better to go small and meaningful than big and empty.
If you’re reading this and feeling a little overwhelmed, don’t worry—you’re not the first. Most brand video journeys start with a lot of ambition and very few answers. So, before you start dreaming of drone shots and Oscar-worthy scripts, take a step back and ask yourself these questions. They’ll save you from the dreaded “we spent a fortune and got nothing” syndrome.
Need some guidance? That’s where we come in. Let’s turn your big idea into something unforgettable.
