People don’t hate ads. They hate feeling like they’re being sold to. And in a world where consumers are bombarded with thousands of messages daily, they’ve developed a sixth sense for inauthenticity. They can sniff out a hard sell before you even get to the tagline. So how to make sure your brand keeps people […]

Sound is the invisible force that shapes how we feel about a brand. It builds anticipation, triggers nostalgia, and even changes how we perceive the brand. A commercial might have impressive visuals, but without the right sound design, it can fall flat. In advertising, sound doesn’t just complement the message; it defines how audiences connect […]

In a world where consumers are bombarded with new products and flashy campaigns, nothing hits harder than a connection to the past. Advertisers have figured out that tapping into shared memories – whether it’s a childhood jingle or a familiar mascot – creates an emotional resonance that’s hard to beat. And in India, where nostalgia […]

Let’s talk about AI—the dazzling, cutting-edge technology that’s reshaping everything, from curating your playlists to crafting binge-worthy show recommendations. (We’ll take Breaking Bad over Love Island, but thanks for the effort, algorithm!) And now, some claim it’s poised to replace human storytellers? Excuse us while we eagerly grab our cameras and keyboards to prove otherwise. […]

When Ochre, a rising artisanal spirits brand, approached us, they brought a creative challenge that spoke to the evolving landscape of consumer expectations. The alcohol and beverages industry had traditionally thrived on aspirational messaging, but today’s audience, especially Gen Z, demands authenticity, relatability, and a brand that aligns with their values.  Ochre’s goal was ambitious: […]

So, you’ve just come out of that meeting, huh? The one where someone said, “We need a brand video! It’ll be epic. Sales will soar, people will love us, we’ll go viral!” Cue the nods of agreement, the caffeine-fueled excitement, and then… crickets. What next? That’s where most brand video dreams come to a screeching […]

Number 1: Deadlines: Flexible in Theory, Brutal in Practice One moment, you’re confident there’s plenty of time; the next, the clock’s ticking, and the shot list hasn’t been read. Procrastination feels fun until the last-minute caffeine-fueled scramble reminds you it’s a cruel mistress. Sure, you’ll meet the deadline, but deep down, you’ll know all that […]

Many years ago when I decided to form a company that would tell stories of hope and make films for good I was told by a friend of mine - name the company after someone you love....

A pole-vaulting Giraffe named Shanmugam. An over eager burp who emphatically applauds your performance. Wolf whistles et all. A cup of Earl Grey tea who secretly enjoys strutting his stuff in a pink tutu....

The year was 1961. Henri Matisse’s final works were being displayed at the Museum of Modern Art in New York. One of his works included a painting he called ‘Le Bateau’ or The Boat. The The painting hung in the walls of the museum for 47 days....