The harsh truth is that most AI tools fail not because the tech is bad, but because users don’t understand them.
If someone can’t figure out how your product works in the first 60 seconds, they will move on.
Here’s how the right videos can change the game:
1. Demystify the tech.
AI can feel complicated, even scary. A short, clear walkthrough makes it approachable, and suddenly, your users feel smart instead of lost
2. Make learning effortless
Forget long manuals and screenshots. A 60-second demo video can show how your AI solves a real problem better than 10 pages of text ever could.
3. Reveal the “hidden gems.”
Users often don’t know what they don’t know. A video can reveal features they didn’t even realise they needed. And delight + surprise = adoption.
4.Build credibility instantly.
Seeing your AI in action makes it feel tangible, reliable, and worth trying. Videos show people that your product isn’t just smart, but also trustworthy.
5. Boosts engagement and retention.
The easier it is to understand, the longer they’ll stick around. Videos help users become fans and advocates, and not just first-time clickers.
At the end of the day, AI doesn’t just need to exist, it needs to be experienced, understood, and loved. And sometimes, all it takes is a great video to make that happen. Because no matter how brilliant your tech is, adoption is everything.
