What Role Does the Colour Grade Play in Your Story?
Colour grading isn’t just about making your footage look “nice.” It’s about guiding emotion, setting tone, and building a visual language that supports your narrative. Done right, it’s invisible – felt more than seen. Done wrong, it can completely break immersion. Think of colour grading as your story’s emotional compass. It sets the mood before […]
Storytelling vs. Selling: Why Your Audience Can Smell an Ad from a Mile Away
People don’t hate ads. They hate feeling like they’re being sold to. And in a world where consumers are bombarded with thousands of messages daily, they’ve developed a sixth sense for inauthenticity. They can sniff out a hard sell before you even get to the tagline. So how to make sure your brand keeps people […]
How Sound Design Can Make or Break an Ad
Sound is the invisible force that shapes how we feel about a brand. It builds anticipation, triggers nostalgia, and even changes how we perceive the brand. A commercial might have impressive visuals, but without the right sound design, it can fall flat. In advertising, sound doesn’t just complement the message; it defines how audiences connect […]
Why Nostalgia is the Ultimate Weapon in Marketing Today
In a world where consumers are bombarded with new products and flashy campaigns, nothing hits harder than a connection to the past. Advertisers have figured out that tapping into shared memories – whether it’s a childhood jingle or a familiar mascot – creates an emotional resonance that’s hard to beat. And in India, where nostalgia […]
AI Is Brilliant but Can It Replace the Magic of Human Storytelling?
Let’s talk about AI—the dazzling, cutting-edge technology that’s reshaping everything, from curating your playlists to crafting binge-worthy show recommendations. (We’ll take Breaking Bad over Love Island, but thanks for the effort, algorithm!) And now, some claim it’s poised to replace human storytellers? Excuse us while we eagerly grab our cameras and keyboards to prove otherwise. […]
How We Won Silver at the afaqs! Foxglove Awards for Best Performance Marketing Campaign
When Ochre, a rising artisanal spirits brand, approached us, they brought a creative challenge that spoke to the evolving landscape of consumer expectations. The alcohol and beverages industry had traditionally thrived on aspirational messaging, but today’s audience, especially Gen Z, demands authenticity, relatability, and a brand that aligns with their values. Ochre’s goal was ambitious: […]
5 Questions to Ask Yourself Before Making a Brand Video
So, you’ve just come out of that meeting, huh? The one where someone said, “We need a brand video! It’ll be epic. Sales will soar, people will love us, we’ll go viral!” Cue the nods of agreement, the caffeine-fueled excitement, and then… crickets. What next? That’s where most brand video dreams come to a screeching […]
6 Important Lessons I Learned on Set (That Have Nothing to Do with Cameras)
Number 1: Deadlines: Flexible in Theory, Brutal in Practice One moment, you’re confident there’s plenty of time; the next, the clock’s ticking, and the shot list hasn’t been read. Procrastination feels fun until the last-minute caffeine-fueled scramble reminds you it’s a cruel mistress. Sure, you’ll meet the deadline, but deep down, you’ll know all that […]
IMAGINATION OR DEATH!
A pole-vaulting Giraffe named Shanmugam. An over eager burp who emphatically applauds your performance. Wolf whistles et all. A cup of Earl Grey tea who secretly enjoys strutting his stuff in a pink tutu….
What’s the ROI of Making a Brand Film?
What are Brand Films? Think mini-movies for your brand. Brand films tell captivating stories that connect with your audience on an emotional level. They’re more than just commercials; they showcase your brand’s values and mission. Why Brand Films Work (in 5 Points!) Unforgettable Impact: Viewers retain 95% of a video message compared to just 10% […]