People don’t hate ads. They hate feeling like they’re being sold to. And in a world where consumers are bombarded with thousands of messages daily, they’ve developed a sixth sense for inauthenticity. They can sniff out a hard sell before...

Sound is the invisible force that shapes how we feel about a brand. It builds anticipation, triggers nostalgia, and even changes how we perceive the brand. A commercial might have impressive visuals, but without the right sound design, it can...

In a world where consumers are bombarded with new products and flashy campaigns, nothing hits harder than a connection to the past. Advertisers have figured out that tapping into shared memories – whether it’s a childhood jingle or a familiar...

Let’s talk about AI—the dazzling, cutting-edge technology that’s reshaping everything, from curating your playlists to crafting binge-worthy show recommendations. (We’ll take Breaking Bad over Love Island, but thanks for the effort, algorithm!) And now, some claim it’s poised to replace...

When Ochre, a rising artisanal spirits brand, approached us, they brought a creative challenge that spoke to the evolving landscape of consumer expectations. The alcohol and beverages industry had traditionally thrived on aspirational messaging, but today’s audience, especially Gen Z,...

So, you’ve just come out of that meeting, huh? The one where someone said, “We need a brand video! It’ll be epic. Sales will soar, people will love us, we’ll go viral!” Cue the nods of agreement, the caffeine-fueled excitement,...

Number 1: Deadlines: Flexible in Theory, Brutal in Practice One moment, you’re confident there’s plenty of time; the next, the clock’s ticking, and the shot list hasn’t been read. Procrastination feels fun until the last-minute caffeine-fueled scramble reminds you it’s...

Many years ago when I decided to form a company that would tell stories of hope and make films for good I was told by a friend of mine - name the company after someone you love....

A pole-vaulting Giraffe named Shanmugam. An over eager burp who emphatically applauds your performance. Wolf whistles et all. A cup of Earl Grey tea who secretly enjoys strutting his stuff in a pink tutu....

The year was 1961. Henri Matisse’s final works were being displayed at the Museum of Modern Art in New York. One of his works included a painting he called ‘Le Bateau’ or The Boat. The The painting hung in the...