Curley Street

Videos are no longer a luxury – they’re a business necessity. Here are 7 powerful use cases companies can leverage video to boost engagement and success:

1. Show Off Your Stuff: Product Showcase Videos

Put your products and services in the spotlight! Create videos that highlight features, benefits, and how your offerings solve customer problems.  These can be targeted for both internal (employees) and external audiences (customers and investors).

2. Fast-Track Learning: Onboarding Videos

New hires or customers can learn the ropes quickly with onboarding videos. Ditch lengthy training sessions and create a video series that explains your company culture, processes, and  products. Your employees and customers will thank you for the efficient learning experience!

3. Free Help at Your Fingertips: Video Tutorials

Offer valuable customer support through video tutorials. Show them how to use your products or services step-by-step. These can be easily accessed online, reducing the workload on your customer support team.

4. Captivate Your Audience: Social Media Videos

Social media is a goldmine for reaching customers and employees. Create engaging, informal videos that showcase the human side of your brand. This is a fantastic way to boost brand awareness and connect with your audience.

5. Become a Thought Leader: Thought Leadership Videos

Share your expertise and industry insights through thought leadership videos.  Discuss current trends, your company’s history, and your vision for the future.  This helps position your brand as a leader and builds trust with potential customers.

6. Let Your Customers Speak for You: Client Testimonial Videos

Positive word-of-mouth is powerful.  Showcase client testimonials in video format.  Seeing real people talk about their positive experiences with your company builds trust and credibility with potential customers.

7. Capture the Buzz: Event Videos

Business events are a great opportunity to connect with potential clients and partners. Capture the energy and excitement with event videos. These versatile videos can be used to promote future events, showcase your company’s capabilities, and even generate leads.

By incorporating these video use cases into your strategy, you can unlock a powerful tool to  grow your business and achieve your goals.