Why storytelling matters in AI marketing is something we don’t talk about enough. There are hundreds of AI tools out there – voice generators, video makers, image models, you name it. And somehow… they all sound exactly the same. The same stock music. The same 3D globes. Same deep voice talking about “transforming the future.” […]

Effective communication for tech brands doesn’t always mean saying more. In tech, the instinct is to explain. To over-explain. Every launch, every update, every “revolutionary” feature – wrapped in paragraphs, slides, and jargon. But here’s the thing. Sometimes, saying less makes people listen more. Silence or restraint is one of the most underrated storytelling tools […]

The harsh truth is that most AI tools fail not because the tech is bad, but because users don’t understand them. If someone can’t figure out how your product works in the first 60 seconds, they will move on. Here’s how the right videos can change the game: 1. Demystify the tech. AI can feel […]

Let’s be honest – building great AI isn’t the hardest part anymore. Explaining it is. You could have tech that changes the world… but if your audience can’t wrap their heads (or hearts) around it, it’s just another “revolutionary AI tool” in a sea of them. That’s why every big AI launch you remember, had […]

Colour grading isn’t just about making your footage look “nice.” It’s about guiding emotion, setting tone, and building a visual language that supports your narrative. Done right, it’s invisible – felt more than seen. Done wrong, it can completely break immersion. Think of colour grading as your story’s emotional compass. It sets the mood before […]

People don’t hate ads. They hate feeling like they’re being sold to. And in a world where consumers are bombarded with thousands of messages daily, they’ve developed a sixth sense for inauthenticity. They can sniff out a hard sell before you even get to the tagline. So how to make sure your brand keeps people […]

Sound is the invisible force that shapes how we feel about a brand. It builds anticipation, triggers nostalgia, and even changes how we perceive the brand. A commercial might have impressive visuals, but without the right sound design, it can fall flat. In advertising, sound doesn’t just complement the message; it defines how audiences connect […]

In a world where consumers are bombarded with new products and flashy campaigns, nothing hits harder than a connection to the past. Advertisers have figured out that tapping into shared memories – whether it’s a childhood jingle or a familiar mascot – creates an emotional resonance that’s hard to beat. And in India, where nostalgia […]

Let’s talk about AI—the dazzling, cutting-edge technology that’s reshaping everything, from curating your playlists to crafting binge-worthy show recommendations. (We’ll take Breaking Bad over Love Island, but thanks for the effort, algorithm!) And now, some claim it’s poised to replace human storytellers? Excuse us while we eagerly grab our cameras and keyboards to prove otherwise. […]

When Ochre, a rising artisanal spirits brand, approached us, they brought a creative challenge that spoke to the evolving landscape of consumer expectations. The alcohol and beverages industry had traditionally thrived on aspirational messaging, but today’s audience, especially Gen Z, demands authenticity, relatability, and a brand that aligns with their values.  Ochre’s goal was ambitious: […]

So, you’ve just come out of that meeting, huh? The one where someone said, “We need a brand video! It’ll be epic. Sales will soar, people will love us, we’ll go viral!” Cue the nods of agreement, the caffeine-fueled excitement, and then… crickets. What next? That’s where most brand video dreams come to a screeching […]

Number 1: Deadlines: Flexible in Theory, Brutal in Practice One moment, you’re confident there’s plenty of time; the next, the clock’s ticking, and the shot list hasn’t been read. Procrastination feels fun until the last-minute caffeine-fueled scramble reminds you it’s a cruel mistress. Sure, you’ll meet the deadline, but deep down, you’ll know all that […]

The year was 1961. Henri Matisse’s final works were being displayed at the Museum of Modern Art in New York. One of his works included a painting he called ‘Le Bateau’ or The Boat. The The painting hung in the walls of the museum for 47 days....

Forget boring ads, branded films and videos are the new wave! What are they? Imagine connecting with your audience on a deeper level, telling your brand story in a way that sticks. That's the power of branded films and videos. Branded films and videos showcase a brand’s beliefs and goals through engaging stories, making your brand relatable,

What are Brand Films? Think mini movies for your brand.  Brand films tell captivating stories that connect with your audience on an emotional level. They’re more than just commercials; they showcase your brand’s values and mission. Why Brand Films Work (in 5 Points!) Unforgettable Impact: Viewers retain 95% of a video message compared to just […]

Ever skip commercials faster than you can say “cheesy sales pitch”? You’re not alone. Today’s audiences crave authenticity and connection. That’s where brand films step in, transforming boring ads into captivating mini-movies. Imagine this: Instead of a loud voice booming about features you don’t care about, you’re drawn into a heartwarming story about a group […]

Struggling to get your brand noticed? Want to explain your product or service in a way that sticks?  Corporate videos are a powerful tool that can help you achieve these goals and more! Here are 10 ways corporate videos can benefit your business: Boost Brand Awareness: Imagine a short, engaging video introducing your company to […]

Videos are no longer a luxury – they’re a business necessity. Here are 7 powerful use cases companies can leverage video to boost engagement and success: 1. Show Off Your Stuff: Product Showcase Videos Put your products and services in the spotlight! Create videos that highlight features, benefits, and how your offerings solve customer problems.  […]

A pole-vaulting Giraffe named Shanmugam. An over eager burp who emphatically applauds your performance. Wolf whistles et all. A cup of Earl Grey tea who secretly enjoys strutting his stuff in a pink tutu....

Many years ago when I decided to form a company that would tell stories of hope and make films for good I was told by a friend of mine - name the company after someone you love....